Are you a small or local business owner looking for a way to reach potential customers? If so, you may want to consider using direct mail. According to the Data & Marketing Association (DMA), direct mail has an average response rate of between 2.7% to 4.4%, which is higher than the response rate of a combination of mobile, email, social media, paid search, and display at 0.62%. (Source: Newswire)
Despite the rise of digital marketing, direct mail still offers a lot of benefits for your business, especially if you are targeting customers and prospects in your local area. Direct mail can be personalized to match your target audience, and you have more control over the design and layout. (Source: USPS Direct Mail Report)
Direct mail is also cost-effective, with a competitive average of $19 cost-per acquisition compared to other marketing channels such as mobile and social at $16-18, paid search at $21-30, and internet display at $41-50. (Source: DMA Response Rate Report) Additionally, direct mail has a large and diverse audience reach, making it an effective way to communicate with potential customers who may not be following you online. (Source: USPS Direct Mail Report)
Furthermore, direct mail has been found to be environmentally friendly, as it can reach households with little waste, and the materials used to create direct mail campaigns are often from recycled materials. (Source: USPS Delivers)
Overall, direct mail can be a valuable marketing strategy for small and local businesses looking to reach potential customers and send their message effectively.
